What’s Full Engagement, and is it Worth the Trouble?


BusinessThere are always a hundred and one secrets to business success, and no matter how many of them are revealed, the number of unknowns never seems to end. This is the good thing about enterprise, there’s always something to learn, and you can do it too if you keep reading. There’s a term in the retail industry and inter-company communication known as full engagement. What is it, and how does it affect the fortunes of a company?

Full engagement in its simplest form is the state of mind in which a customer or business partner “buys in” to what the primary business is selling. This can encompass a variety of topics that doesn’t need to have anything to do with sales numbers or profits. Recipients can fully engage with a culture, an agreement, a marketing strategy, or even a new look.

Statistics can show that fully engaged customers represent a 23% premium for businesses compared to the average customer. This means that fully engaged people visit the stores more often, are more likely to make purchases during those visits, and less likely make complaints. The key to obtaining full engagement is establishing clear and open lines of communication, which presents a bit of a problem when dealing with partners.

When a business talks to customers, it does so through marketing, and customer service, but what happens when a company wants to talk to another company? Conference technology services such as Adigo can ably fill the need of the channel, but there’s still matter of full engagement. Assuming that communication is as clear as possible, companies can’t use marketing strategies with each other – at least not to the extent they do for customers

Convincing another company to agree to a partnership isn’t just about what they can get out of it, but what you benefit from it as well. Being open about what they can do for you – in addition to what you can do for them – gets rid of the “what’s the catch” mentality that most managers get with experience. Once they discard the notion that there’s a hidden agenda somewhere, the easier it is for them to fully engage with the plan.

Reaching a state of full engagement is a worthy cause for any company to undertake, and will pay off a lot when the time comes.

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