What Makes an Effective Corporate Headshot?

Photographer on a Photoshoot

Websites and social media profiles introduce your brand to online consumers. But apart from the photos and descriptions of your products and services, as well as the nature of your business, your audience wants to see the face (or faces) that run the business. So you’ll need corporate head-shots.

DC Corporate Headshots explains that suitable headshots convey the personality and energy consistent with your personal and professional brand. But what makes a good business headshot?

Your Clothing and Makeup

Corporate headshots focus on your face. But the frame includes your shoulders, which means a glimpse of your outfit. Your choice of clothes plays an important role in presenting your image. Plain, solid colors are usually the go-to for most corporate photography.

This goes for makeup, too. Makeup gives you a polished look. Just be aware that even though you may know how to apply blush or eye makeup for everyday situations, it can look different in professional photos. Consider the lighting and the angle, as both can affect the outcome of your headshot. Whether you intend to upload the image to your social media profile or website, you want to make sure you look good. So consider hiring a professional makeup artist for the shoot.


Professional-grade lighting differentiates an OK headshot from a brilliant image. Your photographer may suggest natural lighting, if the weather permits and if you prefer an outdoor shoot. Otherwise, you can rely on proper lighting enhancing your features—features that show your authenticity and reliability as a leading professional in your field.


A slight squint conveys comfort and confidence, as wide-open eyes give off a sense of apprehension or fear. Also, smile with your teeth showing. This will affect how other people perceive your competence, likability, and influence.

An effective corporate headshot isn’t just professional and of good quality. It also has to match your brand. Whether it is for your website and social media profile or for specific campaigns, the quality and style of the business photo matters because it can convey a lot about you as a person and how you do business.