Responsive design is huge right now and one of its main side effects is the proliferation of websites that look similar due to similarly designed UI or user interface patterns. However, this is not necessarily a negative thing since people actually utilise the web pretty much the same way. More importantly, great UI design simply works. So if you want your website to be more easily accessible and more user-friendly this year, consider the following UI design patterns.
Although some people criticise this UI pattern, users recognise it and find it useful. A hamburger menu aims to make user interaction as functional and straightforward as possible. Its simplicity lends a sleeker and cleaner look that will help users easily focus on your content because they can effortlessly hide or view menu items as they navigate your site.
Pretty much everyone is used to the long scroll by now largely in part to the boom of mobile Internet. With this UI pattern, you won’t have to cram every crucial element ‘above the fold’. This is especially ideal for websites that wish to entice users via storytelling. Moreover, you could still emulate a multi-page website by breaking down the scroll into smaller sections.
This is found on virtually all websites usually in the form of a button that is linked to social networking sites for signing up or a simple form that users have to fill out. Form wizards likewise function well since they do away with required fields and make it easier for users to actually follow through with completing the form.
High Definition Hero Images
These are extremely popular since they grab the visitor’s attention from the get-go. Visitors won’t have to wait through slow load times with today’s advances in data compression and bandwidth technologies. Try an HD hero image right on top of the scroll, with a card layout or zigzag sections, suggests a web development expert from Voodoo Creative.
One word — Pinterest. Essentially, users get information much easier when presented in smaller chunks. Every card signifies a single unified concept and because the cards act as containers for the content, their simple shape allows easier rearrangement regardless of the device being used for viewing the website.
Basically, a login page is still a login page and must work as such. The same goes for a checkout page because there is no need to reinvent something that works. Just keep in mind that regardless of the UI patterns you go with, you should prioritise user experience, which in turn increases the chances that users heed your call to action.