While SEO hacks are always readily available for everyone who has access to the Internet, not every strategy you read about will end up helping your SEO campaigns. You have to be careful not to pick up negative SEO strategies that can affect your reputation and ruin your business website’s credibility.
To get you started, here are three of the most common negative SEO that may cause the downfall of some websites.
It is no secret that you need other sites to put up hyperlinks that direct to your site (called backlinks). However, that doesn’t mean it can just be any site on the Internet. For backlinks to matter to your SEO standing, digital marketing expert Prcaffeine.com explains that it needs to come from credible and reputable websites. Some business owners become so desperate and misdirected that they end up buying links, exchanging links or resorting to other low-quality backlink schemes.
Any business can easily add reviews and testimonials that are not actually from their clients. This practice, however, is both unethical and unproductive. Your competitors can also leave a fake review on listing sites and business forums in an attempt to damage your reputation. To prevent this from happening, always extensively monitor the reviews that are coming in. When you see a fake, report it shortly.
Slow Site Loading Speed
With the help of a reliable digital marketing agency, you can easily design your site in a way that makes every web page load as fast as possible. But, crawlers may cause the site to load slower than usual and may cause users to leave and find another site instead. To fix this, block crawlers to prevent them from accessing your site. Take note that you should do this carefully to avoid blocking search engines like Google and Bing.
Be careful not to follow negative SEO for your website’s performance to stay strong and consistent. This way, you can protect your online presence and reputation to attract more customers.