Starting an online retail business has become one of the most popular options for entrepreneurs who believe in the power of the web to connect them with customers. In more recent times, the older system of operating purely online — whether you’re a startup or have been operating through a brick-and-mortar earlier — has become a less welcome business model. Instead, even those that have only an online store, or those who have moved their offline operations entirely over to the Internet, have realized it’s better to do business through both an offline and an online store.
Here’s how you can make your business more successful:
Focus on local
Nobody’s stopping you from selling anywhere you want, and the success of online stores have proven that it can be done. But there is something to be said about specializing in local sales. Especially if you already have a physical store, your first priority should be your local customers. Without them, you will find it extra hard to convince everyone else.
Make deliveries consistent
This is where a lot of online stores fail. When you begin planning an online retail business, always include the delivery system in the initial stages of your plans. That’s because failures in delivery can make you lose customers faster than anything related to the quality of your products. Sign a deal with a courier service provider and talk to them about how you can handle orders from outside the country.
One aspect of product delivery you should also focus on is how people can return products if they are not pleased or if the product gets damaged in transit or any other way covered by your warranty. Asking for more of their money just to replace the defective product may shoo your customers away. It may cost you more, but you will gain loyal customers if you’d rather deliver for free, allow free returns, and free replacement delivery, as well.