The Internet continues to expand the avenues for companies when it comes to marketing and selling products and services. This feat doesn’t end with putting up a website that is consumer-friendly, though. To attract new customers, it is essential for a website to be SEO-friendly, as well.
“Somewhere between 80-90% of customers now check online reviews prior to making a purchase, and this number is only expected to increase,” Forbes shares.
SEO helps content or images show up as relevant searches on Google, Bing or Yahoo. The higher your site or link shows up on the search engine results pages, the more opportunities you have of people finding your business. With all the companies clamouring for the top spot, how are you going to compete?
The search experts of Bambrick Media share some smart solutions to help you get a good spot on SERPs:
If you are a small to medium-sized business owner who wants to attract people around your area, geo-targeting makes a great strategy. You do not necessarily need people all over the world to see your store, but you will still need the locals to find you. This is where geo-targeting comes in. With proper implementation, this will help you drive targeted traffic to your site and increase your conversion rates.
Publish Quality Content
Google aims to ensure users get the most relevant search results. Part of the search engine giant’s strategy is to reinforce the importance of creating and publishing quality content.
Word of mouth can come in the form of likes, shares and re-tweets. If your content includes informative links and helps answer a specific query, search users will most likely share it on their blogs or social media sites. As they say, “Content is King.”
It does not matter how small or big the enterprise is. Once customers find you and they are happy with your products or services, your business can go places.