Does SEO Really Matter in 2015?


SEODoes SEO still count in 2015? The answer is yes. Search engine optimization has dramatically changed. Over the years, Google has showed SEO is not a customary domain that is static.  It now requires SEO experts to be creative and dynamic in their approach.

While some people consider search engine optimization the bane of the entire Internet, the truth is that SEO can make or break your business in the digital landscape.

The evolution is not only good for site owners, but also for content readers. Google is rewards sites with quality content. Unfortunately, most people only focus on keywords, which can work against them. You may end up stuffing keywords or writing content full of fluff that Google Panda can quickly weed out.

Significant Onsite Optimization Factors that Matter Most

  • Keyword Placement

The location you put your keywords within your content matters more than the keyword frequency. Having a keyword in the title tag and sub-header matters more than content that has over six keywords placed everywhere.

Google has key areas they use to rank your site. These areas include Meta data, headers, body content, and sidebars. Providing a clear description of your company in one of these areas can have a strong impact on your actual rankings.

  • Semantic Search

As the best SEO service providers explain, semantic search has dramatically changed onsite analysis. From the start, Google heavily relied on keyword-based analysis, which involved looking at the keyword phrase and using this to compare user queries.

Google has now changed it strategy; they interpret keyword phrases rather than look at them. This process is the core of semantic search. In a nutshell, you have to write for the users, not for search engines.

  • Structure and navigation

If a visitor cannot easily get around your site, you are likely to suffer from low rankings.  Having a clear and concise navigation helps you stand out in search engines. An About Us, Contact Us, and Services pages can provide users a clear view of how to navigate your site.

  • Mobile Optimization

Today’s SEO focuses on mobile optimization, as users are accessing the Internet using different devices. Sites that are mobile-friendly are more likely to receive a boost over sites that are inaccessible through mobile devices.

SEO is likely to stay, albeit changed. Businesses must use the power of web optimization to bring their site more successful conversions if they don’t want to remain behind the competition.