Gone are the days when people would buy newspapers to search through classified ads or even read the daily news. Emails instead of letters have made it possible for us to send our messages across the globe in a matter of minutes without having to spend on postage stamps.
Almost all people know how to use the internet nowadays. Based on this premise, more and more companies prefer to do their business online. One way to do this is by creating a website.
Sure, it may be your dream to have your own website, but it’s not as easy as it seems. What you are going to put on it is the biggest question. It’s easier to decide when you’re planning a personal website, but a business website is more complicated.
That’s when content mentoring comes into the picture. People who specialize in internet marketing can plan what to put on your website.
Now, don’t think that you won’t have a say on your website just because somebody else does it for you. You sketch the plan, and then the content mentor helps you design the masterpiece. But before anything else, it is presumed that you know the ropes of your company.
Zoo Seo says content mentoring involves providing the experts with all the information you have. Their job now is to make suggestions and do the research.
To help you decide on what to put on your website, the content mentor would like to know your specific target audience. This may involve questions like the following:
- What is their lifestyle? Are they homebodies, sports buff, frequent travelers or party goers? What are their hobbies?
- What kind of work do they have? Do they have brown, white, or blue-collared jobs?
- What is their income bracket? Can they afford to buy your product or pay for your services?
By studying your audience’s profile, you can gear your content to topics that interest them. However, as mentioned earlier, this can only be a rough sketch.
Hire the services of an internet marketing company to help you create a complete website with a high income potential. You talk, they listen; in a few instances they can even write the content for you. Take advantage of mentoring to catch the attention of your target audience and keep them coming back.