Do you know you can make your TV ad campaign work better for your business? You can maximise the opportunities by backing it up with a digital marketing approach. With combined television and online marketing strategies, you can improve your audience reach and brand exposure.
Here are five ways to achieve this:
1. SEO Methodologies
Make a landing page for your campaign and use it to help viewers gain easy access to your site. This allows potential customers to learn more about the campaign and interact with your brand. Get backlinks from industry movers to enhance your brand’s authority.
2. Social Media Interaction
Combined television advertising strategies and social media can help develop better brand awareness. Decide on the voice of your brand and use that to communicate with your customers on a personal level. Build stronger customer relationships by encouraging your audience to join your social circles. Introduce your TV campaign and have continuing discussions to maintain audience interest.
3. Paid Search
Paid search can help you increase conversion rates. Leverage your site content and turn it into a reference for your marketing message. This will help you lead the target audience to your landing pages. Know the demographics of your mobile visitors, so you can align your ads to what appears on their search query.
4. Tailored Display
TV campaigns with display advertising allow you to retarget existing customers through strategic placement of your landing page. Make sure the ad reaches potential customers who have yet to visit your site.
5. Customized Email
Reach out to loyal customers with personalised email messages. Apart from your TV ads, this will give them an idea of what to expect from your brand. Direct email marketing elicits stronger response from your customers.
Integrating both television advertising and digital strategies helps you get the most out of your campaigns. This approach not only enhances quality leads, but also the potential to grow your brand.