Click the link; read and understand the article; and purchase a product.
Whether you are a start-up or small business owner, these four actions are probably what you expect on your Facebook, Twitter or LinkedIn followers. In a highly competitive marketplace, it’s no secret that you are not alone in striving to stay in the game.
To improve conversions from social media, it’s important that you know how you can create captivating call-to-actions (CTAs). Upgrade your articles using the right strategies, designed to encourage your readers to do something worthwhile. As Digitise My Business explains, “Social media marketing is not just about getting the most number of likes, shares, or tweets; it’s also about engaging your audience to leverage your brand and boost ROI.”
Read on to know the things you should focus on when creating a post that converts readers to repeat customers.
Use Action Words
The first step you should take is to decide the objectives you want to reach. Do you want your readers to request a free quote, give you a call, subscribe to your monthly e-newsletters or try your limited offering? Tell your target market what you want them to do. Use more verbs and fewer nouns. If your blog is all about content marketing fails, then your message on Facebook should focus on how you can help improve SEO performance.
Want to make it easier for your followers to respond? Another trick is to include the words ‘RT’, ‘Please Retweet’, ‘Like’ or ‘Share’. Be consistent in asking, though. Post the same CTA across each of your social networking sites.
Keep the Message Short
Tease your followers to make them curious and interested. Make sure your readers can’t resist finding out what your message is all about. If you’re going to share your latest blog on your Twitter account, choose your words wisely. After all, you only have less than 140 characters to create sensational calls to action.
Attract and convert your target market with the right calls to action. Focus on the major aspects that can influence the quality and effectiveness of your social media posts.