Choosing a Roofer: Why the Highest Bid isn’t Always the Best


RoofingMost people believe in the phrase that “you get what you pay for,” but just how true is that in roofing? The truth is, price is far from being the most reliable factor when determining a roofer’s skill. After all, it is something that is completely under their control; nothing is stopping them from bidding above or below the market rate.

True, good contractors can afford to charge more for their services, and bad ones usually have no choice but to compete through lower prices. But this is just one way of looking at it; a high bid might mean that the roofer spends a lot on advertising and needs to recoup their overhead, or they are intentionally overcharging to inflate the customer’s perception of their skill.

It is possible to get some fantastic service at a perfectly affordable price. Conversely, it is also possible for you to pay a ridiculous amount for subpar or shoddy work. You need to be careful when choosing a contractor, and shopping around based solely on cost is a poor idea.

The real factors that you should look out for

So, what should you actually consider when choosing a roofer to work on your home? These three factors should give you a much better idea of how good a contractor is than how much they charge.

1. Experience – As a general rule, the best roofers are those who have been in business for several years. They have proven that they have what it takes to last in a fairly competitive field, and that they have probably worked on a large range of projects in the local area.

2. Reputation – Previous customers are the best source of information on the roofing company. Look around for reviews online on websites like Yelp and HomeAdvisor, or contact their former clients directly. Some companies, like Solution Roofing make it even easier by showing the customer reviews right on their website itself.

3. Professionalism – This is an underrated trait, as it determines how easy they will be to work with for the duration of the project. Their attitude and customer services speak volumes about the company’s work ethic, and complete transparency means you won’t have to deal with any hidden expenses or problems.

That about covers everything you need to know to properly select a roofer. Getting the best bid is important, but it is definitely not the only thing you need to keep in mind.


  1. Speaking from experience, most roofers don’t deviate that much from each other in price. The quality of their work though is vastly different, and you really need to do your homework before choosing one. Your three factors here are definitely more effective in that regard, though I would suggest that you also ask friends and family for referrals.

  2. Ugh, this article reminds me of a really bad experience I had over a decade ago. This clown of a contractor was charming and professional when we met him, so we didn’t mind paying higher than average, but the results of their job? Terrible. We later found out from other homeowners and roofers in the area that he had a reputation for using shoddy materials and unskilled labor to save money.

  3. That’s terrible, sorry to hear about your experience. It makes me wonder how that contractor managed to get any sort of work at all if their reputation was that bad. Fortunately I have never had a problem with my roofing company, they have always delivered.

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