Value proposition in a semicircle

3 Techniques That Improve Your Value Proposition

September 7, 2018

All aspects of your marketing campaign need attention, especially the value proposition. The latter dictates the direction of your brand and the perception of your intended customers. You’ll need a good one to convince people […]

Graphic Designer Making a Logo

How to Choose the Best Graphic Design Company

September 4, 2018

One of the essential parts of a website or business is graphic design. This applies to the logo, newsletters, and many more. The design can attract or repel the audience, which is why you have […]

laser cutting tool

How Much Should You Invest in a Laser Cutting Machine?

July 13, 2018

Manufacturing companies often overlook the true cost of investing in a laser cutting machine, by simply judging a piece of equipment’s cost-efficiency based on its price tag or potential to reduce operational costs. However, equipment […]

Self Development Plan

What’s more to Professional Coaching in Career Development?

July 4, 2018

When choosing career coaching services for your company’s executives, focus more on self-paced, recovery-oriented plans. These will provide your staff with opportunities to engage in knowledge-based reflective practices around which they can build their career […]

Inside a printing factory

Create Memorable Ads with Colour

April 20, 2018

While many purchases are driven by the consumers’ need and budget, there are also those that are motivated by emotions. It is common for people to emotionally respond to items that seem to offer benefits […]