Building a Website that Performs Well

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Image courtesy of renjith krishnan /

If you have been working on the digital industry for some time, you would be familiar with the term, “Progressive Enhancement“. This concept aptly describes the ideal approach for web designing. This is an ever-altering medium, where continuous growth happens in its applications, scope, platform and audience. Therefore, to advertise successfully in this medium, rapid adaptation to latest devices is highly important.

Adaptive Web Design is Different from Responsive Design

Adaptive web design and responsive design share the same goals, but there is a basic difference. According to, in adaptive web design, the required alteration in the resolution are made on the server side, whereas in responsive design, it is done at the browser end.

These changes are required to reach a wider audience online. As customers no longer use only one operating system or desktop computers to view content on the web, these alterations are highly needed.

Website under construction
Image courtesy of Renjith Krishnan /

The advantages of adaptive sites are the following:

  • Websites create different versions of the advertising content beforehand.
  • Breakpoints are used to design a series of static content layouts, such as 320 pixels of mobiles and 760 for tablets.
  • The server can detect the device and the operating system used to access the website. It immediately sends the correct version of the website to the device, which had queried.
  • Adaptive designs make tasks faster for the customer as compared to the responsive designs. In responsive design, a module is used to create a flexible grid. This can wrap the text and shrink the images for smaller screen. Therefore, the customer has to wait for the layout to change on the Smartphone or other smaller screens.

Adaptive design is complex and relatively costly. However, to reach a broad spectrum of mobile audience, this is the best method to use. Responsive method is also good, but since it is a new technology, older mobiles do not support it.

This incredible technology is able to build websites that will adapt to the users’ resolutions, viewport and screen size instantly. Companies can advertise their products and services using the adaptive design to make their websites look great on any device.

Businesses are able to deliver a more contextually appropriate experience to their potential customers, regardless of the device used to access their websites.